This project was a part of my Publication Design studio. By taking J.Crews 2015 financial report and images from their 2017 collections I designed a 56 page annual report that could be distributed to employees and customers. My aim was to create a publication that maintains J.Crews existing visual language and also keep it simple and contemporary. I wanted to brake J.Crews stereotype of "preppy-ness" and make it personable to all demographics. I added persona's to all models so the audience could connect more with the brand and its versatile personality.